Email marketing is one of the most effective and cost-efficient ways to reach out to potential customers and build long-term relationships with existing ones. With over 319 billion emails sent and received every day, it’s clear that email is still a major player in the world of marketing.
But with so many email marketing tools available on the market, it can be overwhelming to choose the right one for your business. In this comprehensive guide, we will explore the top email marketing tools for businesses in 2021, along with their features, benefits, and drawbacks. We’ll also look at real-life examples of companies that have successfully used these tools to drive growth and increase revenue.
Mailchimp
Mailchimp is one of the most popular email marketing platforms on the market, with over 12 million businesses using it to send emails. It offers a range of features, including email templates, autoresponders, list segmentation, and analytics.
Mailchimp
also has integrations with popular third-party apps, such as Shopify, WooCommerce, and Salesforce.
Mailchimp’s pricing starts at $10 per month for up to 500 subscribers, with additional plans available for larger businesses. One of the key benefits of
Mailchimp
is its user-friendly interface, which makes it easy even for beginners to create and send professional-looking emails.
However, some users have reported issues with the platform’s automation features, particularly when it comes to complex workflows. Additionally,
Mailchimp
‘s customer support can be slow to respond, which can be frustrating for businesses that need quick assistance.
Constant Contact
Constant Contact is another popular email marketing tool, with over 850,000 businesses using it to send emails. It offers similar features to
Mailchimp
, including email templates, autoresponders, list segmentation, and analytics.
Constant Contact
also has integrations with popular third-party apps, such as WooCommerce and Shopify.
Constant Contact’s pricing starts at $20 per month for up to 500 subscribers, with additional plans available for larger businesses. One of the key benefits of
Constant Contact
is its focus on social media marketing, which allows businesses to easily integrate their email campaigns with their social media efforts.
However, some users have reported issues with the platform’s analytics and reporting features, particularly when it comes to tracking the effectiveness of their email campaigns. Additionally,
Constant Contact
‘s customer support can be slow to respond, which can be frustrating for businesses that need quick assistance.
ConvertKit
ConvertKit is a popular email marketing tool aimed at content creators and bloggers, with over 16,000 businesses using it to send emails. It offers features such as email templates, automation workflows, and integrations with popular third-party apps, such as WordPress and Shopify.
ConvertKit’s pricing starts at $29 per month for up to 1,000 subscribers, with additional plans available for larger businesses. One of the key benefits of
ConvertKit
is its focus on creating targeted email campaigns based on subscriber behavior and interests. This allows businesses to deliver more personalized and relevant content to their audience, which can increase engagement and conversion rates.
However,
ConvertKit
‘s interface can be overwhelming for beginners, and some users have reported issues with the platform’s automation features. Additionally,
ConvertKit
‘s customer support can be slow to respond, which can be frustrating for businesses that need quick assistance.
Drip
Drip is an email marketing tool aimed at e-commerce businesses, with over 3,000 businesses using it to send emails. It offers features such as email templates, automation workflows, and integrations with popular third-party apps, such as Shopify and WooCommerce.
Drip’s pricing starts at $19 per month for up to 100 subscribers, with additional plans available for larger businesses. One of the key benefits of
Drip
is its focus on e-commerce marketing, which allows businesses to easily integrate their email campaigns with their online store. This can help drive more sales and revenue from existing customers.
However,
Drip
‘s interface can be overwhelming for beginners, and some users have reported issues with the platform’s automation features. Additionally,
Drip
‘s customer support can be slow to respond, which can be frustrating for businesses that need quick assistance.
Sendinblue
Sendinblue is an email marketing tool aimed at small and medium-sized businesses, with over 120,000 businesses using it to send emails. It offers features such as email templates, automation workflows, and integrations with popular third-party apps, such as Shopify and WooCommerce.
Sendinblue’s pricing starts at $25 per month for up to 1,000 subscribers, with additional plans available for larger businesses. One of the key benefits of
Sendinblue
is its focus on email deliverability, which can help ensure that your emails reach the inbox and not the spam folder. This is particularly important for building trust with your audience and maintaining a positive brand image.
However, some users have reported issues with the platform’s automation features, particularly when it comes to complex workflows. Additionally,
Sendinblue
‘s customer support can be slow to respond, which can be frustrating for businesses that need quick assistance.
ActiveCampaign
ActiveCampaign is an email marketing tool aimed at small and medium-sized businesses, with over 70,000 businesses using it to send emails. It offers features such as email templates, automation workflows, and integrations with popular third-party apps, such as Shopify and WooCommerce.
ActiveCampaign’s pricing starts at $9 per month for up to 500 subscribers, with additional plans available for larger businesses. One of the key benefits of
ActiveCampaign
is its focus on CRM (Customer Relationship Management) features, which can help businesses manage their customer interactions and data more effectively. This can lead to better targeting and personalization of email campaigns, which can increase engagement and conversion rates.
However, some users have reported issues with the platform’s automation features, particularly when it comes to complex workflows. Additionally,
ActiveCampaign
‘s customer support can be slow to respond, which can be frustrating for businesses that need quick assistance.
Campaign Monitor
Campaign Monitor is an email marketing tool aimed at small and medium-sized businesses, with over 20,000 businesses using it to send emails. It offers features such as email templates, automation workflows, and integrations with popular third-party apps, such as Shopify and WooCommerce.
Campaign Monitor’s pricing starts at $9 per month for up to 500 subscribers, with additional plans available for larger businesses. One of the key benefits of
Campaign Monitor
is its focus on email design and branding, which can help businesses create professional-looking emails that stand out in the inbox. This can be particularly important for building brand awareness and trust with your audience.
However, some users have reported issues with the platform’s automation features, particularly when it comes to complex workflows. Additionally,
Campaign Monitor
‘s customer support can be slow to respond, which can be frustrating for businesses that need quick assistance.
Mailchimp
Mailchimp is a popular email marketing tool aimed at small and medium-sized businesses, with over 14 million businesses using it to send emails. It offers features such as email templates, automation workflows, and integrations with popular third-party apps, such as Shopify and WooCommerce.
Mailchimp’s pricing starts at $0 per month for up to 2,000 subscribers, with additional plans available for larger businesses. One of the key benefits of
Mailchimp
is its focus on user-friendly interfaces and easy-to-use features, which can make it accessible for beginners and non-technical users. This can also lead to higher engagement and conversion rates, as users are more likely to be able to create effective email campaigns with less technical know-how.
However, some users have reported issues with the platform’s automation features, particularly when it comes to complex workflows. Additionally,
Mailchimp
‘s customer support can be slow to respond, which can be frustrating for businesses that need quick assistance.
Constant Contact
Constant Contact is an email marketing tool aimed at small and medium-sized businesses, with over 100,000 businesses using it to send emails. It offers features such as email templates, automation workflows, and integrations with popular third-party apps, such as Shopify and WooCommerce.
Constant Contact’s pricing starts at $20 per month for up to 100 subscribers, with additional plans available for larger businesses. One of the key benefits of
Constant Contact
is its focus on email list growth and engagement, which can help businesses build a loyal customer base and increase revenue. This can be particularly important for small and medium-sized businesses that need to make the most out of their limited resources.
However, some users have reported issues with the platform’s automation features, particularly when it comes to complex workflows. Additionally,
Constant Contact
‘s customer support can be slow to respond, which can be frustrating for businesses that need quick assistance.
AWeber
AWeber is an email marketing tool aimed at small and medium-sized businesses, with over 100,000 businesses using it to send emails. It offers features such as email templates, automation workflows, and integrations with popular third-party apps, such as Shopify and WooCommerce.
AWeber’s pricing starts at $7 per month for up to 500 subscribers, with additional plans available for larger businesses. One of the key benefits of
AWeber
is its focus on email deliverability and spam filtering, which can help ensure that your emails reach the inbox and not the spam folder. This is particularly important for building trust with your audience and maintaining a positive brand image.
However, some users have reported issues with the platform’s automation features, particularly when it comes to complex workflows. Additionally,
AWeber
‘s customer support can be slow to respond, which can be frustrating for businesses that need quick assistance.
Summary
There are many email marketing tools available on the market today, each with their own unique features and benefits. The best tool for your business will depend on your specific needs and goals, as well as your technical expertise and budget. It’s important to do your research and test out different options before making a decision, in order to find the tool that works best for you and your audience.
