A Marketing Operations Manager (MOM) plays a crucial role in any organization by bridging the gap between marketing and operations teams. This role involves managing various aspects of marketing, such as strategy, budgeting, analytics, and technology. In this article, we will take a closer look at the average salary for a Marketing Operations Manager to help you understand what you can expect to earn in this field.

Average Salary for Marketing Operations Managers

According to Glassdoor, the average salary for a Marketing Operations Manager in the United States is $123,580 per year. However, this average salary can vary based on various factors such as location, experience, industry, and company size. Let’s take a closer look at these factors to understand how they impact the average salary of Marketing Operations Managers.

Location

The location of a Marketing Operations Manager can significantly impact their salary. For example, marketing professionals in San Francisco, California, tend to earn more than those in other cities due to the high cost of living in that area. According to Glassdoor, the average salary for a Marketing Operations Manager in San Francisco is $130,274 per year. On the other hand, Marketing Operations Managers in Dallas, Texas, earn an average of $108,067 per year.

Experience

The experience of a Marketing Operations Manager also plays a crucial role in determining their salary. Generally speaking, the more experience a Marketing Operations Manager has, the higher their salary tends to be. According to Glassdoor, entry-level Marketing Operations Managers with less than one year of experience can expect to earn an average of $97,184 per year. Those with between one and five years of experience tend to earn an average of $106,032 per year, while those with more than five years of experience can expect to earn an average of $115,400 per year.

Industry

The industry that a Marketing Operations Manager works in can also impact their salary. For example, marketing professionals in the technology industry tend to earn higher salaries than those in other industries. According to Glassdoor, the average salary for a Marketing Operations Manager in the technology industry is $130,479 per year. In contrast, Marketing Operations Managers in the healthcare industry earn an average of $108,275 per year, while those in the finance industry earn an average of $106,887 per year.

Company Size

The size of the company that a Marketing Operations Manager works for can also impact their salary. Generally speaking, Marketing Operations Managers working for larger companies tend to earn higher salaries than those working for smaller companies. According to Glassdoor, the average salary for a Marketing Operations Manager at a large company (over 500 employees) is $123,948 per year, while those working for medium-sized companies (50-500 employees) earn an average of $112,673 per year.

Marketing Operations Manager Skills and Responsibilities

Now that we have looked at the factors that impact the average salary of Marketing Operations Managers let’s take a closer look at the skills and responsibilities required for this role. Marketing Operations Managers are responsible for managing various aspects of marketing, including strategy, budgeting, analytics, and technology. To be successful in this field, a Marketing Operations Manager must have the following skills:

1. Analytical skills – Marketing Operations Managers must be able to analyze data and use it to make informed decisions about marketing strategies and tactics. They must also be able to track the success of their campaigns and adjust them as needed.
2. Strategic thinking – Marketing Operations Managers must have a strategic mindset and be able to develop long-term plans for the organization’s marketing efforts. They must be able to identify areas for improvement and implement changes that will help the company achieve its goals.
3. Communication skills – Marketing Operations Managers must be excellent communicators, both verbally and in writing. They must be able to clearly explain complex concepts to non-technical stakeholders, as well as collaborate with team members from different departments.
4. Project management skills – Marketing Operations Managers are responsible for managing various marketing projects, including campaigns, events, and launches. They must be able to prioritize tasks, manage timelines, and ensure that projects are completed on time and within budget.
5. Technical skills – Marketing Operations Managers must have a good understanding of marketing technologies, such as marketing automation software, social media platforms, and analytics tools. They must also be able to use these tools effectively and efficiently.

A Day in the Life of a Marketing Operations Manager

Now that we have looked at the skills required for this role let’s take a closer look at what a typical day in the life of a Marketing Operations Manager might look like. A Marketing Operations Manager’s day-to-day responsibilities can vary depending on the organization and its marketing strategies, but some common tasks include:

1. Developing and executing marketing plans – A Marketing Operations Manager works with cross-functional teams to develop and execute marketing plans that align with the company’s overall goals and objectives.
2. Managing marketing budgets – A Marketing Operations Manager is responsible for managing the budget for various marketing projects, including campaigns, events, and launches. They must ensure that all projects are completed within budget and that resources are allocated effectively.
3. Analyzing data and reporting performance – A Marketing Operations Manager spends a significant amount of time analyzing data and reporting on the performance of marketing campaigns and initiatives. They use this information to identify areas for improvement and make recommendations for future strategies.
4. Collaborating with team members – A Marketing Operations Manager works closely with team members from different departments, including sales, product development, and creative services, to ensure that marketing efforts align with the company’s overall goals and objectives.
5. Keeping up with industry trends and best practices – A Marketing Operations Manager must stay up-to-date on the latest industry trends and best practices, including new technologies, marketing strategies, and analytics tools. They use this information to develop and implement innovative solutions that will help the company stay competitive.

Marketing Operations Manager vs. Marketing Coordinator

It’s important to note that Marketing Operations Managers and Marketing Coordinators have different roles and responsibilities. While both roles are involved in marketing, Marketing Operations Managers have more strategic and managerial responsibilities, while Marketing Coordinators tend to focus on execution and logistics. Some of the key differences between these two roles include:

1. Education and experience – Marketing Operations Managers typically have a bachelor’s degree in marketing or a related field, as well as several years of experience in marketing and operations. In contrast, Marketing Coordinators often have a bachelor’s degree in marketing, communications, or a related field, with less experience.
2. Responsibilities – Marketing Operations Managers are responsible for developing and executing marketing strategies, managing budgets, and reporting on performance. They also work closely with cross-functional teams to ensure that marketing efforts align with the company’s overall goals and objectives. In contrast, Marketing Coordinators are responsible for coordinating and executing marketing campaigns, managing events and promotions, and supporting the Marketing Operations Manager in their role.
3. Scope – Marketing Operations Managers typically have a broader scope of responsibility that includes both strategic planning and execution, while Marketing Coordinators tend to focus on specific tasks related to the execution of marketing campaigns and initiatives.

   

4. Salary – As we have seen, Marketing Operations Managers typically earn more than Marketing Coordinators due to their higher level of education, experience, and responsibilities.

Marketing Operations Manager vs. Marketing Director

Finally, it’s important to note that Marketing Operations Managers and Marketing Directors also have different roles and responsibilities. While both roles are involved in marketing, Marketing Operations Managers focus specifically on operations and execution, while Marketing Directors have a broader focus that includes strategy and leadership. Some of the key differences between these two roles include:

1. Education and experience – Marketing Directors typically have a master’s degree in marketing or a related field, as well as several years of experience in marketing management. They may also have experience in sales, product development, or other areas related to business strategy. In contrast, Marketing Operations Managers tend to have a bachelor’s degree in marketing or a related field, with less experience.
2. Responsibilities – Marketing Directors are responsible for developing and implementing overall marketing strategies that align with the company’s overall goals and objectives. They also lead cross-functional teams and work closely with senior executives to ensure that marketing efforts have a significant impact on business performance. In contrast, Marketing Operations Managers focus specifically on operations and execution, managing budgets, coordinating campaigns, and reporting on performance.
3. Scope – Marketing Directors typically have a broader scope of responsibility that includes both strategic planning and execution, while Marketing Operations Managers tend to focus specifically on operations and execution.
4. Salary – As we have seen, Marketing Directors typically earn more than Marketing Operations Managers due to their higher level of education, experience, and responsibilities.

Summary

In conclusion, Marketing Operations Managers play a critical role in the success of any organization with a marketing function. They bring a unique set of skills and expertise that help companies develop and execute effective marketing strategies, manage budgets, and measure performance. With their focus on operations and execution, Marketing Operations Managers are essential for organizations looking to drive growth and revenue through marketing efforts.