Email marketing is a powerful tool for businesses looking to connect with their customers and grow their brand. With so many options available, it can be difficult to determine which email marketing tools are the best fit for your business. In this article, we will explore the top 15 email marketing tools for businesses in 2021, along with their features, pricing, and user reviews.
Table of Contents
1.
Introduction
- Top 15 Email Marketing Tools for Businesses in 2021
3.
Benefits of Email Marketing
4.
How to Choose the Right Email Marketing Tool
for Your Business
5. FAQs
Introduction
Email marketing is a powerful tool that businesses can use to connect with their customers and grow their brand. With so many options available, it can be difficult to determine which email marketing tools are the best fit for your business. In this article, we will explore the top 15 email marketing tools for businesses in 2021, along with their features, pricing, and user reviews.
Top 15 Email Marketing Tools for Businesses in 2021
1. Mailchimp
Mailchimp is a popular email marketing tool that offers a range of features, including drag-and-drop email templates, autoresponders, and A/B testing. It has a free plan for up to 2,000 subscribers, with additional plans available starting at $9.99 per month.
2. Constant Contact
Constant Contact is another popular email marketing tool that offers a range of features, including drag-and-drop email templates, autoresponders, and A/B testing. It has a free plan for up to 50 contacts, with additional plans available starting at $15 per month.
3. ConvertKit
ConvertKit is an email marketing tool that is designed specifically for businesses looking to grow their online course or membership site. It offers a range of features, including landing pages, automations, and integrations with popular platforms like WordPress and Shopify. It has a free plan for up to 1,000 subscribers, with additional plans available starting at $29 per month.
4. ActiveCampaign
ActiveCampaign is an email marketing tool that offers a range of features, including automations, CRM integrations, and personalized content. It has a free plan for up to 500 contacts, with additional plans available starting at $9 per month.
5. Drip
Drip is an email marketing tool that is designed specifically for businesses looking to grow their e-commerce site. It offers a range of features, including automations, integrations with popular platforms like Shopify and BigCommerce, and personalized content. It has a free plan for up to 100 contacts, with additional plans available starting at $29 per month.
6. Campaign Monitor
Campaign Monitor is an email marketing tool that offers a range of features, including drag-and-drop email templates, automations, and personalized content. It has a free plan for up to 500 contacts, with additional plans available starting at $29 per month.
7. Sendinblue
Sendinblue is an email marketing tool that offers a range of features, including drag-and-drop email templates, automations, and personalized content. It has a free plan for up to 1,500 contacts, with additional plans available starting at $29 per month.
8. GetResponse
GetResponse is an email marketing tool that offers a range of features, including drag-and-drop email templates, automations, and personalized content. It has a free plan for up to 1,000 contacts, with additional plans available starting at $15 per month.
9. Klaviyo
Klaviyo is an email marketing tool that is designed specifically for e-commerce businesses. It offers a range of features, including automations, integrations with popular platforms like Shopify and BigCommerce, and personalized content. It has a free plan for up to 100 contacts, with additional plans available starting at $29 per month.
10. Mailgun
Mailgun is an email marketing tool that offers a range of features, including drag-and-drop email templates, automations, and personalized content. It has a free plan for up to 10,000 subscribers, with additional plans available starting at $29 per month.
11. SendGrid
SendGrid is an email marketing tool that offers a range of features, including drag-and-drop email templates, automations, and personalized content. It has a free plan for up to 500 contacts, with additional plans available starting at $9.99 per month.
12. ActiveCampaign
ActiveCampaign is an email marketing tool that offers a range of features, including automations, CRM integrations, and personalized content. It has a free plan for up to 500 contacts, with additional plans available starting at $9 per month.
13. Drip
Drip is an email marketing tool that is designed specifically for businesses looking to grow their e-commerce site. It offers a range of features, including automations, integrations with popular platforms like Shopify and BigCommerce, and personalized content. It has a free plan for up to 100 contacts, with additional plans available starting at $29 per month.
14. ConvertKit
ConvertKit is an email marketing tool that is designed specifically for businesses looking to grow their online course or membership site. It offers a range of features, including landing pages, automations, and integrations with popular platforms like WordPress and Shopify. It has a free plan for up to 1,000 subscribers, with additional plans available starting at $29 per month.
15. Benchmark Email
Benchmark Email is an email marketing tool that offers a range of features, including drag-and-drop email templates, automations, and personalized content. It has a free plan for up to 1,000 contacts, with additional plans available starting at $14.95 per month.
Benefits of Email Marketing
Email marketing is a powerful tool that businesses can use to connect with their customers and grow their brand. Some of the benefits of email marketing include:
1. Cost-effective
Email marketing is a cost-effective way for businesses to reach their target audience. Unlike other forms of advertising, email marketing does not require a large budget to be effective.
2. Targeted
With email marketing, businesses can target specific segments of their audience with personalized content and messaging. This allows businesses to connect with customers on a deeper level and increase the likelihood of conversions.
3. Measurable
Email marketing is a measurable tool that allows businesses to track the success of their campaigns and make data-driven decisions. With tools like Google Analytics, businesses can see how many people opened their emails, clicked on links, and made purchases.
- High ROI
Email marketing has a high return on investment (ROI) compared to other forms of advertising. Studies have shown that email marketing generates an average ROI of $38 for every dollar spent.
How to Choose the Right Email Marketing Tool
When choosing an email marketing tool, it is important to consider your business needs and goals. Some factors to consider when choosing an email marketing tool include:
1. Features
Look for a tool that offers the features you need to achieve your business goals. For example, if you are looking to grow your e-commerce site, look for a tool that integrates with popular platforms like Shopify and BigCommerce.
2. Pricing
Consider your budget when choosing an email marketing tool. There are many free and low-cost options available, as well as more expensive plans with additional features.
3. User Interface
Look for a tool that is easy to use and has a user-friendly interface. This will make it easier for you and your team to create and send emails.
4. Support
Consider the level of support offered by the tool. Look for a tool with 24/7 support, as well as resources like tutorials and webinars to help you get the most out of the tool.
Conclusion
Email marketing is a powerful tool that businesses can use to connect with their customers and grow their brand. With so many email marketing tools available, it is important to choose the right one for your business needs and goals. By considering factors like features, pricing, user interface, and support, you can find an email marketing tool that will help you achieve your business goals and increase your return on investment.
