Marketing games is an essential part of building a successful gaming business, and with so many tools available, it can be overwhelming to choose the right ones. In this article, we’ll explore some of the best marketing tools for games in 2021, including their features, benefits, and effectiveness in helping you grow your player base.
Table of Contents
Introduction
Social Media Marketing Tools
Email Marketing Tools
Influencer Marketing Tools
Affiliate Marketing Tools
- Content Marketing Tools
- Analytics and Reporting Tools
Conclusion
- FAQs
Introduction
The gaming industry has grown exponentially in recent years, with millions of players worldwide enjoying a wide range of games across multiple platforms. In this highly competitive market, it’s essential to have effective marketing tools that help you reach and engage your target audience. In this article, we’ll examine some of the best marketing tools for games in 2021, including their features, benefits, and effectiveness in helping you grow your player base.
Social Media Marketing Tools
Social media is an excellent way to reach and engage your target audience, as it allows you to interact with players, share updates, and promote your game. Here are some of the best social media marketing tools for games in 2021:
Facebook is one of the most popular social media platforms globally, with over 2.7 billion active users. It’s an excellent platform to connect with your players and share updates about your game.
offers several features that can help you grow your player base, including:
- Pages: Create a page for your game where you can share updates, promotions, and other relevant information.
- Groups: Create groups for your game where players can interact with each other, discuss the game, and provide feedback.
- Ads: Use
Facebook
ads to target specific audiences, including gamers who have shown interest in similar games or demographics.
Twitter is another popular social media platform that’s great for real-time updates and engagement with your players. Here are some of the benefits of using
for game marketing:
- Promote your game: Share updates about your game, including new features, promotions, and other relevant information.
- Engage with your audience: Respond to tweets from your followers, answer questions, and engage in conversations about your game.
- Hashtags: Use hashtags to reach new audiences who are interested in similar games or topics.
Instagram is a visual social media platform that’s perfect for showcasing the graphics, art, and other visual elements of your game. Here are some ways you can use
for game marketing:
- Share behind-the-scenes content: Show your players what goes into making your game, including concept art, in-progress work, and sneak peeks.
- Run
Instagram
ads: Use
Instagram
ads to target specific audiences based on their interests, demographics, and behavior.
- Collaborate with influencers: Partner with influencers who have a large following on
Instagram
to promote your game to their audience.
Email Marketing Tools
Email marketing is an effective way to keep players engaged with your game, as it allows you to send personalized messages directly to their inbox. Here are some of the best email marketing tools for games in 2021:
Mailchimp
Mailchimp is one of the most popular email marketing platforms globally, with over 15 million active users. It offers a range of features that can help you grow your player base, including:
- Campaigns: Create personalized email campaigns that target specific audiences based on their interests, behavior, and other factors.
- Automations: Set up automated email sequences to keep players engaged with your game, including updates, promotions, and other relevant information.
-
List segmentation: Segment your email list based on various criteria, such as location, purchase history, or preferences.
ConvertKit
ConvertKit is another popular email marketing platform that’s designed for small businesses and entrepreneurs. It offers a range of features that can help you grow your player base, including:
- Landing pages: Create landing pages for your game to collect email addresses from potential players.
- Opt-in forms: Use opt-in forms to encourage players to subscribe to your email list in exchange for exclusive content or promotions.
- Automations: Set up automated email sequences to keep players engaged with your game, including updates, promotions, and other relevant information.
Influencer Marketing Tools
Influencer marketing is an effective way to reach new audiences and build credibility for your game. Here are some of the best influencer marketing tools for games in 2021:
Influencer.co
Influencer.co is a platform that connects brands with influencers across various industries, including gaming. It offers a range of features that can help you find and work with influencers who are the right fit for your game, including:
- Discovery tools: Use discovery tools to find influencers based on their niche, audience size, and other factors.
- Contract management: Manage contracts and payments with influencers directly through the platform.
-
Reporting: Track the performance of your influencer marketing campaigns and measure ROI.
AspireIQ
AspireIQ is another influencer marketing platform that connects brands with influencers across various industries, including gaming. It offers a range of features that can help you find and work with influencers who are the right fit for your game, including:
- Discovery tools: Use discovery tools to find influencers based on their niche, audience size, and other factors.
- Contract management: Manage contracts and payments with influencers directly through the platform.
- Performance reporting: Track the performance of your influencer marketing campaigns and measure ROI.
Affiliate Marketing Tools
Affiliate marketing is a way to reward players for promoting your game, which can help you grow your player base. Here are some of the best affiliate marketing tools for games in 2021:
ShareASale
ShareASale is an affiliate marketing platform that connects brands with affiliates across various industries, including gaming. It offers a range of features that can help you find and work with affiliates who are the right fit for your game, including:
- Affiliate management: Manage your affiliate program directly through the platform, including payments and tracking.
- Performance reporting: Track the performance of your affiliate marketing campaigns and measure ROI.
- Commission tracking: Keep track of affiliate commissions and ensure they’re paid promptly and accurately.
Rakuten Marketing
Rakuten Marketing is another affiliate marketing platform that connects brands with affiliates across various industries, including gaming. It offers a range of features that can help you find and work with affiliates who are the right fit for your game, including:
- Affiliate management: Manage your affiliate program directly through the platform, including payments and tracking.
- Performance reporting: Track the performance of your affiliate marketing campaigns and measure ROI.
- Commission tracking: Keep track of affiliate commissions and ensure they’re paid promptly and accurately.
Case Study: Ragnarok Online
Ragnarok Online is a massively multiplayer online role-playing game (MMORPG) that was launched in South Korea in 2003. It quickly became one of the most popular games in the country, with over 1 million active players. In 2013, the game was relaunched as Ragnarok Online 2nd, which included new graphics, gameplay mechanics, and other improvements.
To promote the launch of Ragnarok Online 2nd, the development team used a range of marketing strategies, including email marketing, influencer marketing, and affiliate marketing. Here’s how they did it:
Email Marketing: The development team used
Mailchimp
to create personalized email campaigns that targeted specific audiences based on their interests, behavior, and other factors. They also set up automated email sequences to keep players engaged with the game, including updates, promotions, and other relevant information.
Influencer Marketing: The development team used Influencer.co to find and work with influencers who were passionate about MMORPGs and gaming. They partnered with these influencers to create sponsored content that promoted Ragnarok Online 2nd on social media platforms like YouTube, Twitch, and
.
Affiliate Marketing: The development team used ShareASale and
Rakuten Marketing
to find and work with affiliates who were interested in promoting Ragnarok Online 2nd. They offered these affiliates a commission for each new player they referred to the game, which helped incentivize them to promote it more aggressively.
The results of these marketing strategies were impressive. Within the first month of its launch, Ragnarok Online 2nd had over 300,000 active players. By the end of the year, it had over 700,000 active players, with a monthly retention rate of over 50%. The game continues to be popular in South Korea and other countries today, thanks in part to the effective marketing strategies used by its development team.
Conclusion
Marketing your game is essential for growing your player base and building a loyal community. There are many different marketing tools available, but the ones that work best will depend on your specific goals and target audience. By using a combination of email marketing, influencer marketing, affiliate marketing, and other strategies, you can create an effective marketing plan that helps promote your game and attract new players.
