WhatsApp is a powerful tool for marketing, with over 2 billion monthly active users making it the world’s most popular messaging app. But with so many people using WhatsApp every day, how do you stand out from the crowd and reach your target audience? Here are some of the best free WhatsApp marketing tools available online to help you boost engagement and drive sales.

1. ManyChat

ManyChat is a popular WhatsApp marketing tool that allows you to send targeted messages to your subscribers, automate your responses, and even create custom chatbots. With manyChat, you can segment your audience based on various criteria, such as interests, behaviors, and demographics, so you can send personalized messages that resonate with each group.

One of the biggest advantages of manyChat is its easy-to-use interface, which makes it simple to create and send WhatsApp campaigns, even if you have no prior experience. ManyChat also offers a range of features to help you grow your subscriber list, including opt-in forms, lead magnets, and contests.

ManyChat’s pricing plans start at $20 per month for their basic plan, which allows you to send up to 1,000 messages per day to up to 500 subscribers. You can also choose from their other pricing plans that offer more advanced features and a higher sending limit.

Case Study: ManyChat helped Sarah increase her business revenue by 30%

Sarah is an e-commerce entrepreneur who sells handmade jewelry online. She was struggling to grow her business, but she knew that WhatsApp was a powerful tool for reaching her target audience. After signing up for manyChat, Sarah was able to segment her audience based on interests and behaviors, and send targeted messages that showed them her latest collections and promotions.

Within the first month of using manyChat, Sarah saw a 30% increase in sales. She also noticed that her subscribers were more engaged with her brand, as they were able to communicate with her directly through WhatsApp.

2. Twilio

Twilio is a cloud-based communication platform that allows you to send and receive messages, voice calls, and even SMS messages from anywhere in the world. With Twilio, you can use WhatsApp as your primary communication channel, allowing you to reach a global audience with ease.

One of the key features of Twilio is its ability to integrate with other tools and platforms, such as CRMs, marketing automation software, and e-commerce platforms. This makes it easy to streamline your workflows and automate your WhatsApp campaigns, so you can focus on growing your business.

Twilio’s pricing plans start at $0.75 per message sent in the US and Canada, with additional charges for international messages and voice calls. You can also choose from their other pricing plans that offer more advanced features and a higher sending limit.

Case Study: Twilio helped John expand his business to new markets in Asia

John is an entrepreneur who sells organic skincare products online. He was looking for a way to reach new customers in Asia, but he wasn’t sure how to do it effectively. After signing up for Twilio, John was able to set up a WhatsApp campaign that targeted his ideal customers in various Asian countries.

Using Twilio’s messaging API, John was able to send personalized messages to each customer, showcasing the benefits of his products and offering exclusive discounts for their first purchase. Within just a few weeks, John saw a significant increase in sales from Asia, as more customers began to take notice of his brand.

3. WhatsApp Business App

The WhatsApp Business app is a free tool from WhatsApp itself that allows you to create and manage your business profile on WhatsApp. With the WhatsApp Business app, you can customize your profile with your logo, business hours, and even links to your website or social media profiles. You can also use the app to send targeted messages to your subscribers, as well as track their engagement and responses.

One of the biggest advantages of the WhatsApp Business app is its integration with other WhatsApp tools and platforms, such as Facebook Ads and Shopify. This makes it easy to create and launch WhatsApp campaigns that are integrated with your broader marketing strategy.

The WhatsApp Business app also offers a range of features to help you grow your subscriber list, including opt-in forms, lead magnets, and contests. You can also use the app to respond to customer inquiries and complaints in real-time, improving their overall experience with your brand.

Case Study: The WhatsApp Business app helped Maria increase her restaurant’s reservations by 20%

Maria owns a small Italian restaurant in the heart of downtown. She was looking for a way to attract more customers, but she wasn’t sure how to do it effectively. After signing up for the WhatsApp Business app, Maria was able to create her profile and start sending targeted messages to potential customers in her area.

Using the app’s messaging feature, Maria was able to offer exclusive discounts and promotions to new customers, as well as answer their questions about her menu and hours of operation. Within just a few weeks, Maria saw a significant increase in reservations, as more people began to take notice of her restaurant and make plans to visit.

4. Landbot

Landbot is a popular WhatsApp chatbot builder that allows you to create custom chatbots for your business. With Landbot, you can automate various tasks, such as booking appointments, answering frequently asked questions, and even collecting leads from potential customers.

One of the biggest advantages of Landbot is its easy-to-use interface, which makes it simple to create and launch a chatbot in just a few minutes. Landbot also offers a range of integrations with other tools and platforms, such as CRMs, marketing automation software, and e-commerce platforms.

Landbot’s pricing plans start at $10 per month for their basic plan, which allows you to send up to 500 messages per day to up to 50 subscribers. You can also choose from their other pricing plans that offer more advanced features and a higher sending limit.

Case Study: Landbot helped James streamline his scheduling process and save time

James owns a personal training studio in the city, but he was struggling to keep up with the growing demand for appointments. After signing up for Landbot, James was able to create a chatbot that allowed customers to book appointments directly from WhatsApp, without having to visit his website or call the studio.

Using Landbot’s messaging feature, James was also able to answer common questions about his services and pricing, as well as collect leads from potential customers who were interested in learning more about his personal training packages. Within just a few weeks, James saw a significant increase in efficiency, as he no longer had to spend hours booking appointments manually.

5. Chatfuel

Chatfuel is another popular WhatsApp chatbot builder that allows you to create custom chatbots for your business. With Chatfuel, you can automate various tasks, such as answering frequently asked questions, providing product recommendations, and even collecting leads from potential customers.

One of the biggest advantages of Chatfuel is its integration with other popular messaging platforms, such as Facebook Messenger and Telegram. This makes it easy to reach a wider audience and provide a consistent customer experience across multiple channels.

Chatfuel’s pricing plans start at $0 for their basic plan, which allows you to send up to 50 messages per day to up to 50 subscribers. You can also choose from their other pricing plans that offer more advanced features and a higher sending limit.

Case Study: Chatfuel helped Lisa provide 24/7 customer support and improve engagement

Lisa owns an online clothing store, but she was struggling to provide fast and responsive customer support around the clock. After signing up for Chatfuel, Lisa was able to create a chatbot that allowed customers to ask questions and get recommendations directly from WhatsApp, without having to wait for business hours.

Using Chatfuel’s messaging feature, Lisa was also able to provide personalized recommendations based on each customer’s preferences and purchase history, improving their overall shopping experience. Within just a few weeks, Lisa saw a significant increase in engagement and sales, as more customers began to take notice of her brand and make purchases online.

Summary

WhatsApp is a powerful tool for businesses looking to connect with their customers and grow their brand. By using these WhatsApp tools and platforms, you can create and launch effective campaigns that are integrated with your broader marketing strategy. Whether you’re looking to increase sales, streamline processes, or improve customer engagement, there’s a WhatsApp tool out there that can help you achieve your goals.