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What are the best email marketing tools for 2021 A comparison guide

June 4, 2024

The Art of Crafting a Viral and Engaging Article: A Comparison Guide on Email Marketing Tools for 2021

Email marketing remains one of the most powerful and cost-effective ways for businesses to engage with their customers, build brand awareness, and drive conversions. With so many email marketing tools available in the market, it can be difficult for marketers to choose the right tool that fits their business needs. In this comprehensive comparison guide, we will delve into some of the best email marketing tools for 2021 and analyze their features, strengths, and weaknesses. By the end of this article, you will have a better understanding of which email marketing tool is right for your business and be able to make an informed decision.

Before we dive into the comparison, let’s take a moment to define what we mean by "viral and engaging." When we talk about viral content, we refer to content that has gone beyond its original intended audience and has become widely shared and distributed on social media platforms, blogs, and other online channels. On the other hand, engaging content is content that captures the attention of the reader and encourages them to interact with the content, such as by clicking on links, subscribing to newsletters, or making purchases.

Email marketing tools can help you create and send emails that are both viral and engaging. By choosing the right tool, you can craft compelling email campaigns that resonate with your audience, increase open rates, and drive conversions. In this guide, we will explore some of the best email marketing tools available in the market, including their key features, pricing plans, and user reviews.

Mailchimp: A Leading Email Marketing Platform

Mailchimp is one of the most popular email marketing platforms with over 6 million users worldwide. It offers a wide range of features that make it easy for marketers to create and send targeted email campaigns, track campaign performance, and automate email workflows. Some of the key features of Mailchimp include:

Drag-and-drop email builder: Mailchimp’s email builder allows you to create professional-looking emails without any coding knowledge. You can choose from pre-designed templates, add your own branding elements, and customize the content to suit your needs.
Automated email campaigns: With Mailchimp, you can easily set up automated email campaigns that are triggered by specific events, such as a user’s behavior on your website or in your app. This allows you to nurture leads, follow up with customers, and keep them engaged over time.
Integrations: Mailchimp integrates with a wide range of third-party tools, including e-commerce platforms like Shopify and WooCommerce, social media platforms like Facebook and Instagram, and CRM systems like Salesforce and HubSpot. This allows you to create a seamless customer journey across all your touchpoints.
Pricing: Mailchimp offers a range of pricing plans that are based on the number of subscribers and features included. The Basic plan starts at $6/month and includes up to 500 subscribers, while the Pro plan starts at $12/month and includes up to 2,000 subscribers. There are also custom plans available for larger businesses.
User reviews: Mailchimp has a high user rating on websites like G2 and Trustpilot, with many users praising its ease of use, flexibility, and affordability.

Campaign Monitor: A Professional Email Marketing Platform

Campaign Monitor is another popular email marketing platform that is known for its professional-grade features and user-friendly interface. It offers a range of tools that help marketers create and send targeted email campaigns, track campaign performance, and automate email workflows. Some of the key features of Campaign Monitor include:

Drag-and-drop email builder: Like Mailchimp, Campaign Monitor’s email builder allows you to create professional-looking emails without any coding knowledge. You can choose from pre-designed templates, add your own branding elements, and customize the content to suit your needs.
Automated email campaigns: Campaign Monitor offers a range of automation tools that allow you to set up targeted email campaigns based on specific events, such as a user’s behavior on your website or in your app. This allows you to nurture leads, follow up with customers, and keep them engaged over time.
Personalization: Campaign Monitor offers advanced personalization features that allow you to tailor your emails to individual recipients based on their preferences and behavior. This includes features like dynamic content blocks, A/B testing, and segmentation.
Pricing: Campaign Monitor offers a range of pricing plans that are based on the number of subscribers and features included. The Basic plan starts at $29/month and includes up to 2,500 subscribers, while the Pro plan starts at $49/month and includes up to 10,000 subscribers. There are also custom plans available for larger businesses.
User reviews: Campaign Monitor has a high user rating on websites like G2 and Trustpilot, with many users praising its advanced features, personalization capabilities, and ease of use.

ActiveCampaign: A Marketing Automation Platform

ActiveCampaign is an all-in-one marketing automation platform that offers a range of features for email marketing, social media marketing, SMS marketing, and more. It is known for its powerful automation tools and advanced analytics capabilities, which allow marketers to create personalized and targeted email campaigns that drive results. Some of the key features of ActiveCampaign include:

Drag-and-drop email builder: Like Mailchimp and Campaign Monitor, ActiveCampaign’s email builder allows you to create professional-looking emails without any coding knowledge. You can choose from pre-designed templates, add your own branding elements, and customize the content to suit your needs.
Automated email campaigns: ActiveCampaign offers a range of automation tools that allow you to set up targeted email campaigns based on specific events, such as a user’s behavior on your website or in your app. This allows you to nurture leads, follow up with customers, and keep them engaged over time.
Personalization: ActiveCampaign offers advanced personalization features that allow you to tailor your emails to individual recipients based on their preferences and behavior. This includes features like dynamic content blocks, A/B testing, and segmentation.
Marketing automation: In addition to email marketing, ActiveCampaign offers a range of marketing automation tools for social media marketing, SMS marketing, and more. This allows you to create a seamless customer journey across all your touchpoints.
Pricing: ActiveCampaign offers a range of pricing plans that are based on the number of subscribers and features included. The Basic plan starts at $29/month and includes up to 500 subscribers, while the Pro plan starts at $79/month and includes up to 1,000 subscribers. There are also custom plans available for larger businesses.
User reviews: ActiveCampaign has a high user rating on websites like G2 and Trustpilot, with many users praising its advanced automation tools, personalization capabilities, and ease of use.

ConvertKit: A Subscriber-Focused Email Marketing Platform

ConvertKit is an email marketing platform that is designed specifically for creators and bloggers who want to grow their subscriber base and monetize their content. It offers a range of tools for building and managing your email list, creating targeted email campaigns, and selling digital products. Some of the key features of ConvertKit include:

Subscriber management: ConvertKit offers advanced subscriber management tools that allow you to segment your list based on specific criteria, like interests or behavior. This allows you to create personalized and targeted email campaigns that resonate with your audience.
Email automation: ConvertKit offers a range of automation tools that allow you to set up targeted email campaigns based on specific events, such as a user’s behavior on your website or in your app. This allows you to nurture leads and grow your subscriber base over time.
Landing pages and forms: ConvertKit offers advanced landing page and form building tools that allow you to create high-converting opt-in forms and lead magnets. This helps you grow your email list and build a strong relationship with your audience.
Pricing: ConvertKit offers a range of pricing plans that are based on the number of subscribers and features included. The Basic plan starts at $29/month and includes up to 1,000 subscribers, while the Advanced plan starts at $79/month and includes up to 5,000 subscribers.
User reviews: ConvertKit has a high user rating on websites like G2 and Trustpilot, with many users praising its subscriber management tools, automation capabilities, and ease of use.

Drip: An Email Marketing Platform for E-commerce Businesses

Drip is an email marketing platform that is designed specifically for e-commerce businesses who want to grow their customer base and increase sales. It offers a range of tools for building and managing your email list, creating targeted email campaigns, and automating your email marketing workflow. Some of the key features of Drip include:

Subscriber management: Drip offers advanced subscriber management tools that allow you to segment your list based on specific criteria, like purchase history or interests. This allows you to create personalized and targeted email campaigns that resonate with your audience.
Email automation: Drip offers a range of automation tools that allow you to set up targeted email campaigns based on specific events, such as a user’s behavior on your website or in your app. This allows you to nurture leads and increase sales over time.
Shopify integration: Drip integrates seamlessly with popular e-commerce platforms like Shopify, allowing you to manage your customer data and email campaigns directly from your Shopify dashboard.
Pricing: Drip offers a range of pricing plans that are based on the number of subscribers and features included. The Basic plan starts at $19/month and includes up to 2,500 subscribers, while the Pro plan starts at $49/month and includes up to 10,000 subscribers.
User reviews: Drip has a high user rating on websites like G2 and Trustpilot, with many users praising its e-commerce integration capabilities, automation tools, and ease of use.

Summary

Choosing the right email marketing platform for your business depends on a range of factors, including your budget, the size of your subscriber list, and the specific features you need to grow your customer base and increase sales. By comparing the key features and user reviews of the top email marketing platforms, you can make an informed decision that meets your business needs and helps you achieve your goals.